Client: Empire Fish
Empire fish needed a new website for the holiday season. One of the greatest challenges was to bridge the gap between the retail store front, and their wholesale business. The client wanted a straight-forward one page site that catered to both parties, while not alienating either. The palette was to give a rich feeling of a comfortable place to eat while complementing the bright colors of the seafood.
Software used: Photoshop, Coda 2, Aptana/Eclipse IDE.
Designer/coder: Eric Rhynes
Awards: Addy 2013 - Silver
Link: www.empirefish.com
Client: Cynthia Quinn
Cynthia is a very talented local artist who wanted to update her website. I focused on the clean and simple approach with little distraction to highlight the artwork. The entire site runs on a Wordpress CMS backend. The theme is a heavily-custom coded child theme based on the Wordpress Twenty-twelve theme. Custom post types, a quote system and customized gallery based on the client's specifications were added.
Software used: Photoshop, Coda 2, Dreamweaver
Designer/coder: Eric Rhynes
Link: www.cynthiaquinn.com
Client: AquaMost
This local company required a new website with very short turn around. They hired the agency and I designed a new website, from scratch, including wireframing, palette, and user interface.
After the design was approved, I coded and implemented the site. Time from initial hiring to end web deployment and site-live only took 6 days. One of the main concerns for the client was utilizing a strong call to action to drive new sales. I went with the trending of a large button. The site is a custom theme using a Wordpress CMS Backend.
Software used: Photoshop, Dreamweaver, Coda 2
Designer/coder: Eric Rhynes
Link: www.aquamost.com
Client: Bank of New Glarus
The Bank of New Glarus recently revamped their client contact system, and needed a new email marketing template. The design team created a new template based on my art direction. They wanted to reach their primarily rural and farm-based clients, while adding to their client base - not necessarily all rural or farmer. Some of the challenges were to create a template that the client could easily modify, but still maintain branding while using the email marketing platform service provided by the agency.
Software used: Photoshop, Coda 2, Aptana/Eclipse IDE
Designer: Multiple. Art Direction/Coding: Eric Rhynes
Client: The Creative Company
The Creative Company underwent rebranding during the first quarter of 2012. The design team was tasked with the redesign and redeployment of an entire new website. The goal of the site was to connect the story that The Creative Company provides, which focuses on direct interaction. The spinning Earth, Sun to Moon transition and unique navigation was to entice visitors to click and learn more. Site content is loaded via Ajax content pulls and dynamically loaded into divs using meta data fields from the Wordpress backend. The divs are populated, the document body and html height is calculated and the "footer" is adjusted all using custom written javascript functions triggered through link-clicking.
Software used: Photoshop, Illustrator, Coda 2, Dreamweaver, Aptana/Eclipse IDE.
Designer: Multiple, Coding: Multiple - my primary responsibility was navigational css, and javascript functionality support along with Wordpress integration.
Awards: Addy 2013 - Silver
Client: Boardman Clark
Boardman and Clark merged from two smaller law-firms, and needed a new web presence. The site was primarily designed by the design team, while I designed navigation effects and translated Photoshop comps into a working css stylesheet for the site. I worked closely with the lead web developer to create a custom theme for a Wordpress CMS backend.
Software used: Photoshop, Illustrator, Dreamweaver
Designer: Multiple, Coding: Multiple - my primary responsibility was navigational and site stylesheet creation, and Wordpress integration
Link: www.boardmanclark.com
Client: The Creative Company
Biannually, The Creative Company hosts a Leader to Leader event. A strong call to action and bright graphics were the CEO's goal for this email campaign. Part of the challenge of email marketing is to maintain the end product's visual and design features regardless of which platform or browser used to view the email. This email campaign succeeded in both user registration numbers and viewability across user platforms
Software used: Photoshop, Coda 2
Designer/coder: Eric Rhynes
Client: South Madison Center for Culture & Community
South Madison Center for Culture & Community broke ground for their new community building in mid 2012. Due to budgetary and personnel issues, their site launch was forgotten until eleven days prior to the actual groundbreaking and public relations event. I was tasked with design, coding and deployment within this time frame. Utilizing their logo palette and very little direction from the client, I created a custom theme and website that was very pleasing to the client. It uses the Wordpress CMS backend.
Software used: Photoshop, Coda 2
Designer/coder: Eric Rhynes
Link: www.southmadisonccc.org
Client: Tri-North Builders
Tri-North Builders sent monthly newsletters during the early part of 2012. They changed their allocation of funding, which lead to a decrease in investment to their newsletters. This email campaign utilized icons to decrease costs compared to the usual illustrations. This change made it possible for continued use of email newsletters well beyond original termination date.
Software used: Photoshop, Dreamweaver
Designer/coder: Eric Rhynes.
Client: Cookies by Design
Cookies by Design in Rockford, Illinois added a party area and needed an easy way to target their advertising to reach current clients. In addition to an in store flyer, I designed this cookie basket drop in. It was printed on cardstock and easily added to the design of the cookie baskets. The client had several requested fonts, and through multiple versions, I was able to focus the client and they picked two fonts that were readable and fairly complementary.
Software used: Photoshop, Illustrator, InDesign
Designer: Eric Rhynes
Client: Dane County School Consortium
DCSC is in the process of redesigning their branding. The first step was to redesign their logo. DCSC wanted a clean and connected typographic logo. The repetition of arcs and cool palette was exactly what the client had imagined. The logo was easily adapted to grayscale for less expensive document production, and is very readable at low resolution, small reproduction sizes and even one-color black without tints.
Software used: Photoshop, Illustrator
Designer: Multiple - I was on the initial design team responsible for initial and second revisions, and art direction after the second revision was turned over to the final designer.
Client: Dane County School Consortium
DCSC is in the process of redesigning their branding. The next step after the logo was to redesign their website. I created wireframes with several different content layouts. Once a layout was chosen, I designed several Photoshop comps for the client. They decided on this one as the final design. One of my goals for the site was minimize the palette to better reflect the new trend of monochromatic site design. While it isn't completely monochromatic, it is a very minimal palette. The other goal was to create a site that is completely visible for people with Protonopia or Deuteranopia.
Software used: Photoshop, Illustrator
Designer: Eric Rhynes
Client: Personal Project
This project is created to illustrate the character of a short story I wrote. It was my first use of Corel Painter to learn the mixing palette tool exclusive to that software package. The bubbles and chromatophore patterns are made with new brush presets created from scratch in Photoshop. The final image is 12000px x 8000px x 300ppi and took roughly 10 hours to complete.
Software used: Photoshop, Painter
Illustrator: Eric Rhynes